Bretty Curry – Google Performance Max Blueprint

What You Get:
MODULE 1
Getting Started With Performance Max
MODULE DETAILS

⊕ What is Performance Max?
⊕ How P-Max Differs from Other Google Campaign Types
⊕ How P-Max Fits into Your Marketing Stack
⊕ Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign

MODULE 2
Using Performance Max To Maximize Shopping
MODULE DETAILS

⊕ Campaign Strategy: Goals & Setup
⊕ Audience Signals Bidding strategy
⊕ Listing Groups & Product Feed
⊕ Case Study: Maximizing P-Max Conversions for oVertone
⊕ Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
⊕ Case Study: Auto brand 2x’s Revenue and gets 295{e5e8175e72a2583d0d67710e655c2175cb5388feca5bffb6858da8ca33c2eac8} ROI

MODULE 3
Performance Max For Top-Of-Funnel Growth
MODULE DETAILS

⊕ Going Beyond Shopping for Scale
⊕ Listing Groups & Shopping Ads
⊕ Display Network for Scale / New Traffic & Customer Acquisition
⊕ YouTube Ads – Video Strategy, Assets & Hooks
⊕ Campaign Buildout #2
Reporting Insights & Optimization
⊕ Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
⊕ Action Items for Executing Your Blueprint

Leave a Reply

Your email address will not be published. Required fields are marked *